Every key platform that introduced the Story feature
From first to latest: the timeline of world's fastest growing content format
of 18-24 year olds watch stories daily
According to a Forrester research, younger consumers lead in social story consumption, with 74% using the format every day.
of businesses use instagram stories
Instagram Stories are used by 36% of businesses to promote their products and services.
of consumers preferred a tappable mobile story
Forrester reveals that when consumers overwhelmingly prefer the tap-through story format over an equivalent scrolling article.
Why Stories?
October 2013
Snapchat Stories
In October 2013, Snapchat became the pioneer of a new social media game-changer: Stories. The feature allows users to share moments in a visual, narrative format that disappears after 24 hours.
With Snapchat Stories picking up steam, Instagram debuts its own version with the same name and format, eventually surpassing the original trendsetter.
August 2016
Instagram Stories
February 2017
Whatsapp Status
Another Snapchat Stories clone comes into play in the form of Status, which features WhatsApp’s end-to-end encryption.
Instagram Stories reaches 150 million daily users and introduces skippable ads, giving advertisers access to a more immersive format.
Exploring the Stories format further, Medium launches the non-expiring series feature which allows users to publish stories on cards that can be added over time.
March 2017
Medium Series
March 2017
Facebook Stories
 The rivalry between Snapchat and Facebook deepens as the latter rolls out ephemeral Stories on its main platform, bringing the popular format to more than 1.65 billion users daily.
Microsoft redesigns its Skype app, complete with an additional Snapchat-like Highlights feature.
June 2017
Skype Highlights
November 2017
Youtube Reels
YouTube presents its own take with a non-expiring Reels feature designed specifically for its creators.
January 2018
Newsroom AI Brand Stories
Newsroom AI pushes the narrative with a Stories format that immerses users into a more nuanced and intimate experience on the mobile web.
February, 2018
Google Web Stories
Google introduces AMP Stories (later renamed Web Stories) to provide publishers with a mobile-focused, visual-driven format to deliver news and other content.
With the major shift to mobile, global publishers tap onto Google’s Web Story format to reimagine their visual content and reach a wider audience.
LinkedIn enables members to share their professional experiences and connect with their community using the Stories format. Since August 2021, LinkedIn has acquired Jumprope in an effort to expand its creator tools.
October 2020
Linkedin Stories
October 2020
Pinterest Stories
Pinterest is announcing its spin on the increasingly popular stories format — Story Pins, which combine multiple pages of images, videos, voiceover and overlaid text.
New York City
Web Stories:
New York City's most famous murals and the origin stories behind them
Lonely Planet
October 2020
Google Introduces Discovery,
a Stories Carousel
in Google Search
Twitter Fleets
Twitter introduces Fleets as a lower-pressure, ephemeral way to start a conversation that only sticks around for 24 hours. However, the feature was shut down in August 2021.
JUNE 2020
1 Million Web Stories
Published with
Newsroom AI
Tik Tok experiments with a new Stories feature that allows users to view, react and see other comments for up to 24 hours.
August 2021
TikTok Stories
BONUS: September 2021
Ray Ban Stories
Ray-Ban Stories are neither normal Ray-Bans, nor are they stories. Instead, they are a pair of smart-glasses, the first to come from Facebook’s augmented-reality workshop with a clear intention to further dominate the Stories space.
September 2021
What is your story?
Stories help brands cut through the clutter, communicate their most authentic vision, and connect meaningfully with the mobile-first generation.