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Media Solutions
Apply proprietary insights and data to distribute Brand Stories into premium inventory across thousands of possible destinations.
Featured Solutions:
In Feed Stories
The in-feed unit runs exclusively across selected editorial placements available directly or via Deal IDs.
Landing Pages
Use Brand Stories as destination page or content hub as part of a wider campaign
Collections
Create a collection of stories that can be embedded or amplified programmatically across any number of media properties.
Insights
Apply proprietary insights and data to distribute Brand Stories into premium inventory across thousands of possible destinations.
Featured Solutions:
In Feed Stories
The in-feed unit runs exclusively across selected editorial placements available directly or via Deal IDs.
Landing Pages
Use Brand Stories as destination page or content hub as part of a wider campaign
Collections
Create a collection of stories that can be embedded or amplified programmatically across any number of media properties.
Every key platform that introduced the Story feature
From first to latest: the timeline of world's fastest growing content format
74%
of 18-24 year olds watch stories daily
According to a Forrester research, younger consumers lead in social story consumption, with 74% using the format every day.
Source: Forrester Research
36%
of businesses use instagram stories
Instagram Stories are used by 36% of businesses to promote their products and services.
See Stories Timeline
64%
of consumers preferred a tappable mobile story
Forrester reveals that when consumers overwhelmingly prefer the tap-through story format over an equivalent scrolling article.
Source: Forrester Research
Why Stories?
OCTOBER 2013
October 2013
Snapchat Stories
2013
In October 2013, Snapchat became the pioneer of a new social media game-changer: Stories. The feature allows users to share moments in a visual, narrative format that disappears after 24 hours.
AUGUST 2016
With Snapchat Stories picking up steam, Instagram debuts its own version with the same name and format, eventually surpassing the original trendsetter.
Source: Techcrunch
2016
August 2016
Instagram Stories
FEB. 2017
February 2017
Whatsapp Status
Another Snapchat Stories clone comes into play in the form of Status, which features WhatsApp’s end-to-end encryption.
Source: Techcrunch
JAN 2017
2017
Instagram Stories reaches 150 million daily users and introduces skippable ads, giving advertisers access to a more immersive format.
Source: Techcrunch
MARCH 2017
Exploring the Stories format further, Medium launches the non-expiring series feature which allows users to publish stories on cards that can be added over time.
Source: Wired
March 2017
Medium Series
MARCH 2017
March 2017
Facebook Stories
2017
 The rivalry between Snapchat and Facebook deepens as the latter rolls out ephemeral Stories on its main platform, bringing the popular format to more than 1.65 billion users daily.
Source: The Verge
JUNE 2017
Microsoft redesigns its Skype app, complete with an additional Snapchat-like Highlights feature.
Source: Techcrunch
June 2017
Skype Highlights
NOV 2017
November 2017
Youtube Reels
2017
YouTube presents its own take with a non-expiring Reels feature designed specifically for its creators.
Source: Techcrunch
JAN 2018
2018
January 2018
Newsroom AI Brand Stories
Newsroom AI pushes the narrative with a Stories format that immerses users into a more nuanced and intimate experience on the mobile web.
FEB 2018
February, 2018
Google Web Stories
Google introduces AMP Stories (later renamed Web Stories) to provide publishers with a mobile-focused, visual-driven format to deliver news and other content.
Source: Google
MARCH 2020
With the major shift to mobile, global publishers tap onto Google’s Web Story format to reimagine their visual content and reach a wider audience.
Source: Google Blog
2020
1,000+
others
OCT 2020
LinkedIn enables members to share their professional experiences and connect with their community using the Stories format. Since August 2021, LinkedIn has acquired Jumprope in an effort to expand its creator tools.
Source: The Drum
2020
October 2020
Linkedin Stories
OCT 2021
October 2020
Pinterest Stories
Pinterest is announcing its spin on the increasingly popular stories format — Story Pins, which combine multiple pages of images, videos, voiceover and overlaid text.
Source: Techcrunch
OCT 2020
M
New York City
Web Stories:
New York City's most famous murals and the origin stories behind them
Lonely Planet
Experience the absolute best things to do in NYC with this epic guide
by Thrillist
2020
October 2020
Google Introduces Discovery,
a Stories Carousel
in Google Search
OCT 2021
NOVEMBER 2020
Twitter Fleets
Twitter introduces Fleets as a lower-pressure, ephemeral way to start a conversation that only sticks around for 24 hours. However, the feature was shut down in August 2021.
Source: The Verge
JUNE 2021
JUNE 2020
1 Million Web Stories
Published with
Newsroom AI
AUG 2021
Tik Tok experiments with a new Stories feature that allows users to view, react and see other comments for up to 24 hours.
Source: The Verge
August 2021
TikTok Stories
OCT 2021
BONUS: September 2021
Ray Ban Stories
Ray-Ban Stories are neither normal Ray-Bans, nor are they stories. Instead, they are a pair of smart-glasses, the first to come from Facebook’s augmented-reality workshop with a clear intention to further dominate the Stories space.
Source: The Guardian
2022
September 2021
What is your story?
2021
Stories help brands cut through the clutter, communicate their most authentic vision, and connect meaningfully with the mobile-first generation. 
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