When compared to traditional display units, Brand Stories get up to 15 time higher engagement rates.
84%
average content completion rate
On average, users go 84% through the scenes of Brand Stories, watching, reading, listening or engaging with interactive content.
18x
higher campaign reach
Content amplified via a Magazine project has 18x higher reach into new audiences than it would have as a stand-alone page.
Exploring the Branded Content Spectrum
THE SPECTRUM
Brand Owned story
Brand Owned content is able to fully tell the brand story in their own words, typically created from brand advertising assets and for their own audiences.
Co-created branded stories is bespoke content pulling on the voice of both publisher and brand although clearly labelled it is often consumed alongside editorial content.
COST
Co-branded story
COST
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editorial story
Editorial led content that a brand can associate with but wouldn't have any involvement in the creation of.
What is the Magazine?
Magazines are stand-alone, mobile-first properties that explore themes and content verticals that resonate with the core values and communication agenda of a sponsoring brand.
The Outdoors Guide to Europe
supported by
All Stories
France
Italy
Austria
Nordics
September 3, 2021
Why the Azores are Europe's secret islands of adventure
September 3, 2021
Italy’s fabulous five: planning your visit to the Cinque Terre
September 3, 2021
Planning your trip to Italy's Amalfi Coast in October
September 3, 2021
Discover Europe's best 7 art festivals of the season
PLATFORM
An immersive mobile experience
Whether it’s brand-owned or co-branded content, Magazines allow for a 360 degree, continuous reading experience that engages, informs and supports a new generation of mobile-first consumers.
CONTENT
Advertising meets content
Magazines allow sponsoring partners to contextually embed relevant product stories within the content experience.
EMBED ADS
Amplify with unprecedented scale
Each individual story published into the magazine will automatically be amplified over in-feed and collections placement while all effectively contributing to the success of the initiative.
